Haruharu Wonder Black Rice Hyaluronic Anti-Wrinkle Serum is a nourishing anti-aging formula infused with fermented black rice extract and hyaluronic acid to deeply hydrate, firm, and rejuvenate the skin. It works to smooth fine lines, improve elasticity, and enhance natural radiance for youthful-looking skin.

Synonym Names

• Anti-Aging Serum

• Firming & Hydrating Serum

• Black Rice Rejuvenation Serum

• Wrinkle Repair Essence

Type of Serum

• Anti-aging serum

• Hydrating & firming treatment

• Fermented Korean skincare formula

Key Ingredients

• Fermented Black Rice Extract — antioxidant power, improves elasticity

• Hyaluronic Acid — intense hydration & plumping effect

• Beta-Glucan — soothes & enhances skin barrier

• Niacinamide — brightens & evens tone

• Adenosine — reduces wrinkles & firms skin

Nutritional/Active Profile

• Rich in amino acids & polyphenols

• High-potency antioxidants

• Hydrating humectants & barrier-strengthening actives

Benefits

• Reduces appearance of fine lines & wrinkles

• Deeply hydrates & plumps skin

• Improves elasticity & firmness

• Brightens dull complexion

• Smooths and refines skin texture

• Strengthens the moisture barrier

How It Works

Fermented black rice delivers antioxidants that protect skin from damage and aging. Hyaluronic acid draws moisture deep into the skin, plumping and hydrating, while adenosine supports wrinkle reduction and firmness. Niacinamide enhances tone and clarity for a radiant finish.

Why Choose This Product

• Award-winning K-Beauty anti-aging formula

• Lightweight, fast-absorbing texture

• Fermented ingredients for enhanced absorption

• Vegan, clean, cruelty-free formulation

• Non-sticky & suitable for daily use

Suitable For

• All skin types including sensitive

• Best for dry, dull, aging, or mature skin

• Suitable for men & women

How To Use

• Apply after cleanser and toner

• Gently massage onto face and neck

• Follow with moisturizer and sunscreen (AM)

Tip: Layer with hydrating toner for a glass-skin finish.

Recommended Frequency

Twice daily (morning & night)

Precautions

• Patch test recommended

• Avoid eye contact

• Use sunscreen during the day

Side Effects

• Very gentle formula — minimal risk

• Mild temporary tingling possible for sensitive skin

Storage Instructions

• Store in a cool, dry place

• Avoid direct sunlight

• Close cap tightly after use

Additional Information

• Vegan & cruelty-free

• No parabens, mineral oil, artificial fragrance

• Lightweight milky-gel texture

• Shelf life as per packaging

Certifications

• Dermatologically tested

• Clean beauty/K-Beauty approved

FAQs

Is this serum good for dry skin?
Yes — highly hydrating and nourishing.

Can I use it with retinol?
Yes — helps calm and hydrate skin; ideal pairing.

Does it help with dullness?
Yes — improves radiance and texture noticeably.

Is it sticky?
No — absorbs quickly without residue.

Disclaimer

For external use only. Results may vary depending on skin type. Consult a dermatologist if irritation persists. This product is not intended to diagnose, treat, cure, or prevent any disease.